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As far as I know, he is the first horse to have his own chocolate trading card, said Owen, who is the president and sales manager of Chocoversity. We thought we would start small, but we should be doing some significant business by the summer and fall. We re in with some major organizations and our products will hopefully be prominently shown during the upcoming sports seasons. Owen and his wife, Margot, used the parent company s products for their wedding in November, which led to the business venture. After the wedding I got so many calls from people who wanted toknow where we got the chocolate, Owen said. Realizing there was alot of interest, we stepped in. Most popular items created by Chocoversity are chocolate lollipops,business cards, and coins. The company also can produce round orsquare CDs. An average of 75 pieces an hour can be made. The technology might enable horse owners to have chocolate productsmade featuring their horses, not unlike the turn of the 20 th century when horse owners frequently had their horses images puton cigar boxes. Owen would like to work out deals with racetrack sohe can use winner s circle photos on his chocolates. He hopes to dodemonstrations during Hambletonian Week (July 28-August 2) at theMeadowlands Racetrack. Probably the greatest thing about the technology is that it sportable, Owen said. Not only does it allow us to print logos,but we can come live to any event and take someone s picture rightthere and in two minutes they can have their own personalizedlollipop. You take the picture and we can run 10 lollipops at atime. Once it runs, you can take your lollipop candy right with you.